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FOR IMMEDIATE RELEASE
Contact:
Valerie Cope
Bell Tower Shops
239-489-1221
valerie.cope@madisonmarquette.com
 
WORLD OF BEER CREATES BUZZ WITH NEW BELL TOWER LOCATION
 

Enjoy a Sneak Taste at May 13th Yappy Hour

FORT MYERS, Fla. (May 5, 2011) – World of Beer has started construction on their first Southwest Florida location. This will be their 14th location in Florida with the closest existing location in Sarasota. The Orlando Sentinel recently named World of Beer “Best Beer Selection” as voted by readers in their 2011 Best Bets Guide.

Located at Bell Tower Shops adjacent to DaRuMa Japanese Steakhouse & Sushi Lounge and facing Regal Cinemas, World of Beer will offer an indoor/outdoor bar and covered patio seating. Patrons will enjoy over 500 different bottled beers and 46 drafts, as well as premium wine and fine cigars. Grand opening is slated for June.

“World of Beer will fill a popular niche in Southwest Florida and we are so excited they have chosen Bell Tower Shops,” says Valerie Cope, Director of Marketing & Sponsorships. “Not only will they offer a staggering amount of craft beer, World of Beer will be a great place to hang out with an upscale yet laid-back atmosphere and live entertainment several nights a week. This is the perfect complement to our already enviable selection of eating and drinking establishments. After a day of shopping, relax with dinner, a movie and a frosty pint—simply heavenly!”

For those beer enthusiasts who cannot wait until June, World of Beer is sponsoring the beer selection at the May 13th Yappy Hour at Bell Tower Shops. All proceeds from beer sold at the event will benefit the Gulf Coast Humane Society. The event is held monthly on the second Friday with live music, pet-friendly shopping and dogs available for adoption. Wine, soda and soft drinks will also be provided.

“World of Beer is a truly uncommon establishment where the experience is as essential as the product,” says Rick San Martin, Managing Partner for World of Beer. San Martin is opening the Bell Tower Shops location along with Simon Canasi and Chris Ewanowski, owner of the Sarasota franchise. “At World of Beer, having the most extensive beer selection is not enough. It is important that a broad spectrum of patrons, from the beer aficionado to the casual beer fan, can enjoy the best beers on the planet and increase their beer knowledge in a comfortable and upbeat setting.”

To commemorate the grand opening of the Bell Tower Shops location, one lucky winner will receive a $100 gift card. Those who “like” both Bell Tower Shops (www.facebook.com/BellTowerShops) and World of Beer-Ft. Myers (www.facebook.com/wobftmyers) on Facebook will automatically be entered. The winner will be randomly selected when World of Beer opens this summer.

Live music is an intricate part of the World of Beer culture and patrons can expect to hear local and even national acts at the Bell Tower Shops location.

With grand opening still over a month away, World of Beer is already creating strong ties to the community. They are partnering with FGCU’s Resort & Hospitality Management program on hospitality internships. FGCU recently opened a state of the art kitchen, food and beverage lab, and offers a course in Wine Merchandising, Marketing & Tasting. The need for industry knowledge of beer is rapidly growing and the RHM program plans to add a beer merchandising and tasting class to the curriculum in the future. The World of Beer internship will help prepare students for careers in this field of study.

Bell Tower Shops is an open-air lifestyle center, located in Fort Myers at U.S. 41 and Daniels Parkway, with more than 35 retailers, including Saks Fifth Avenue and The Fresh Market, 10 restaurants and Bell Tower 20 Regal Cinemas. The center’s sidewalk garden setting of lush landscaping, splashing fountains and covered walkways makes it a popular gathering place. Free Wi-Fi is available throughout the center. To learn more about upcoming events and concerts, follow Bell Tower Shops on Facebook, visit www.TheBellTowerShops.com or call 239-489-1221.

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